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Sales & Portfolio Management

How to cope with a commercial landscape that is changing at an increasingly fast pace (e.g., real-time price updates, increasingly large product portfolios)? We empower our clients' sales-related decision-making by bringing structure and intelligence to the processes, without losing touch with field operations.

Advanced feature-based (e.g., price, visibility) demand forecasting is at the core of our approach to commercial management. By merging this analytical expertise with feedback from the sales field, we help our clients enhancing and accelerating decision-making on areas such as:

• Pricing - How to set apart key value items from margin drivers? What is currently the best price for each product across different channels? 

• Assortment planning - Which products should be prioritized? How to share a limited spotlight between categories?

• Incentive design - How to use commisions to convey a coherent commercial strategy?

Related Case Studies

CLIENT MAILING OPTIMIZATION FOR A RETAIL COMPANY
ASSORTMENT & SPACE MANAGEMENT FOR AN ELECTRONICS RETAILER
ESTIMATING WORLDWIDE ADOPTION POTENTIAL FOR INNOVATIVE TOBACCO PRODUCTS
SUPPORTING SALES AND MARKETING STRATEGIC PLANNING WITH A MARKET SIMULATION MODEL
USING GAME THEORY TO OPTIMIZE STRATEGIC PRICING DECISIONS AT A CONSUMER GOODS COMPANY